The Joseph E. Shaner Company > News > Press Releases

FOR IMMEDIATE RELEASE
Date: September 1, 2002
Contact:
Eric Grammer
410-752-3318
eric@assnhqtrs.com


Joseph E. Shaner Company Launches AIFD Web Site

(Baltimore, MD) - The Joseph E. Shaner Company, an ASAE accredited association management company, has given the American Institute of Floral Designers' (AIFD) Web site a face lift. The new www.AIFD.org offers enhanced navigation and organizational features focusing on member services and easier access to information.

"In accordance with our strategic plan, we're pleased to unveil the new AIFD.org which will allow us to expand the marketing of our products and services to members and potential members," said JES principal and AIFD Executive Director, Thomas C. Shaner. "Under the direction of Eric Grammer, AIFD's Communications Manager, the Institute's membership, leadership and staff were able to work together to create an interactive communications tool that provides in-demand resources and benefits to our membership."

Improvements in the site's navigation include rollover menu bars, search functions and a site map. In addition to enhanced navigation, the site also features improved aesthetics reflecting the work and talents of AIFD members.

Another exciting new feature is the AIFD News Room, a ready resource for print and broadcast reporters and editors to find out the latest news about the Institute and floral design in general. It will also contain background fact sheets, a database of floral industry experts, and an image gallery with high resolution photographs ready for print.

AIFD will now focus on its primary goal of professional development in floral design by providing more educational content on the site such as monthly floral design tips, consumer tips, and information on upcoming seminars.

The Joseph E. Shaner Co. in Baltimore has been named by the American Society of Association Executives (ASAE) as one of only 28 association management companies (AMC) nationwide to have met the standards of practice set by the ASAE AMC Accreditation Commission.

Established in 1974 by Thomas C. Shaner, a Certified Association Executive (CAE), The Joseph E. Shaner Co. provides association management services to over a dozen prominently recognized non-profit trade and professional associations including the American Institute of Floral Designers, Professional Grounds Management Society, Maryland Optometric Association, Maryland Chiropractic Association, Maryland Association of Mortgage Brokers, Maryland Improvement Contractors Association and the Chesapeake Human Resources Association.

Also served by the Shaner organization are the Building Owners and Managers Association of Baltimore; the Maryland Chapters of the National Association of Industrial and Office Parks, Appraisal Institute, Criminal Defense Attorneys and Public Relations Society of America; Property Owners Association of Baltimore, National Association of Insurance and Financial Advisors of Baltimore and the Baltimore City Dental Society.

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